PROBLEM: Financial Services company with $3M average monthly SEM spend saw a need to increase reporting efficiency to allow the SEM team to focus more time and effort on optimization and ROI and less on pulling data and assembling reports.

FINDINGS: SEM team was spending upwards of 6-8 hours per week pulling millions of lines of data from Google, Bing, and other marketing platforms, assembling and analyzing.

ACTION: Through API connections and streamlined reporting processes, SEM reporting time was reduced to less than 1 hour per week.

RESULTS: Search rankings and ROI both improved significantly with the increased level of marketing focus.